Breezom: CRM + Dashboards and Email Marketing with Zoho

Starting challenges

Breezom is a real estate portal with personalized service for foreigners who want to have a home in Spain, either to settle permanently or as a second home. They wanted to get>>>>

To have real-time business information available to the different people in the team that would allow them to improve business processes.
Have an organized database of potential customers.
Need to qualify contacts and reactivate the database.
Drive qualified traffic to the website that contacts interested in visiting a development or an area.

This is how we resolved it

Zoho Analytics

Dashboard with 4 tabs: Business, Google Ads, Facebook Ads and SEO, connected to different company sources:
1. Zoho CRM
2. Google Ads
3. Facebook Ads
4. Web (WordPress)
5. Search Console
6. Google Sheet
7. Zoho Campaigns

Zoho CRM

Mantenimiento de Zoho CRM para que la información quede organizada en base a sus necesidades de trabajo

Zoho Campaigns

Elaboration of an Email Marketing Plan
Email with a welcome automation to start qualifying and reactivating the database.
We prepared a template with the aesthetics of the brand and according to the objectives they wanted to achieve.

We got

Control of the performance of the company’s main business flows and the possibility of making operational decisions for continuous improvement. This helped to increase sales by 45%.
Initial recruitment with online advertising and telemarketing.
Follow-up of opportunities from a commercial and marketing point of view.
Maintain a better organization in your acquisition and conversion process.
Launch 3 monthly newsletters in English, segmented according to subscribers’ areas of interest and qualify them.
Create welcome automatisms.
To draw reports from the newsletter with conclusions and proposals for improvement.